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Why Is So Hard: Becoming a People Person During the COVID-19 Era
CLICK HERE TO ORDER THE BOOK

Earl and Charlotte Discuss the Book and Share Audio Excerpts

“In an amazingly concise and powerful book, the Cobbs use an approach, which integrates photographic images and the most relevant literary work of others, to connect ‘thought with feelings’, while untangling and examining the complexities and interrelatedness of societal unity, humanity, diversity and the invasiveness of societal influences in America today.”

In the new book, Earl and Charlotte introduce and cross-examine a set of societal influences or Framing Factors, which have a significant influence in the daily lives of Americans today. The anti-humanitarian effects of several of these Framing Factors were amplified during the onset of the COVID-19 pandemic and continues to exist at an elevated level today. The Framing Factors include:


  • The Influence of The Human Mind
  • The Influence of Selfishness 
  • The Influence of Apathy and Indifference 
  • The Influence of The Less Educated
  • The Influence of Social Media and Mass Misinformation
  • The Influence of Conspiracy Theories
  • The Influence of Partisan Politics 
  • The Influence of Wealth and Power
  •  The Influence of Religious Hypocrisy 


In the 190-page book, the Cobbs deliver a rich and unbiased analysis of the “impacts” these influences have on humanity and kindness within the United States. Common-sense approaches to countering the impacts are proposed as starting points, for those interested in taking on the challenge of becoming a true, people person. 

Listen to the Book's PREFACE

     When we returned to our home in Phoenix on December 24, 2019, we were eager to spend the holiday season with our daughter and three grandchildren. We had planned to stay in Phoenix for a few months to get things in order after dumping dozens of boxes in our garage after selling our Tucson home in July.

     The boxes had gone untouched because we spent most of the last five months of 2019 at a new second home we purchased in Savannah, Georgia in August. Based on what was needed to be done at the Phoenix home, we made our American Airlines flight reservations to return...

 

Listen to the Book's INTRODUCTION

        As we began to lay the foundation for this project, we wanted to make sure that this book would continue our goal of using our literary work to express and re-enforce our lifelong mantra of shaping thoughts and changing lives for the better. 

        For the over forty years we have been together as a couple, we have had many new and varied life experiences. We have worked for many companies, have had many job titles, have lived in many places and have enjoyed the enlightenment of many people from many walks...


Audiobook Available at Audible®

This is a great way to experience the power of "Why Is It So Hard" . The Audiobook is produced and narrated by  Pete Ferrand. Listen to a Sample Now.

Look Inside The Book

Some of the Discussion within the Pages of the Book

In an amazingly concise and powerful book, the Cobbs use an approach, which integrates...

Within the dissertation, we make no attempts to persuade anyone that one set of thoughts, conclusions and beliefs are the only valid perspectives on the topic. We simply set forth what we believe to be a candid, honest and contemporary discussion. 

As our research confirmed, because America’s story of humanity, involves social paradoxes...

As our research confirmed, because America’s story of humanity, involves social paradoxes, created by political decisions and actions of the wealthy and powerful,  most individuals striving to become people persons are emotionally and psychologically impacted by lingering social and cultural “wedge issues”  —  even when there is a majority consensus, nationally, on the most equitable, cost effective and humane solutions.  

Having been born as African Americans in the 1950s and during the Jim Crow era in the southern...

Having been born as African Americans in the 1950s and during the Jim Crow era in the southern United States, we are no strangers to the prominent role that race and race relations has played, and continue to play within many aspects in the lives of scores of millions of Americans.   Three steps forward and one step backwards would be a quick “snapshot” shared by most minorities and marginalized Americans who are unwillingly mired in this demoralizing social and political game.

The shocking January 6, 2021, insurrection...

The shocking January 6, 2021, insurrection at the United States capital where the 117th Congress was meeting to count the results of the Electoral College vote and certify the winner of the 2020 presidential election. By all accounts it was a historic rebellion, led by an overwhelmingly “white”, conservative and angry group of President Trump followers. The entire day-long episode was televised and broadcasted for the world to see. Sadly, the uprising ended in deaths and destruction.

How George Floyd met his horrific death under the knee of a Minneapolis police officer...

There were many national events that stood out during the peak of the COVID-19 pandemic in America. However, none was as emotionally moving and dramatizing as the video footage of how George Floyd met his horrific death under the knee of a Minneapolis police officer, named Derek Chauvin, on  Memorial Day 2020.

Many decisions goes on in silence in our mind...

As human beings, much of what we think and most of our thoughts, “arise in our conscious experience without us knowing how it got there”, and “the mental work that produces impressions, intuitions, and many decisions goes on in silence in our mind”. 

When we constantly hear, read and share, in our daily lives, misinformation or disinformation...

When we constantly hear, read and share, in our daily lives, misinformation or disinformation, it has a way to becoming reality in our minds. It also creates the prospect for us to narrow our focus on the actual social, and economic issues affecting us as a nation and widens our propensity to demonize, resent, and even hate others in our society who we believe are the cause of our hardship.

We can only take comfort in knowing, that political partisanship...

We can only take comfort in knowing, that political partisanship has been an irritant for America’s Republic since it was founded — as we partake, and for most of us, suffer through, the ultra-polarized partisanship of today. 

Political hostility in the United States is more, and more becoming personal hostility...

Political hostility in the United States is more, and more becoming personal hostility. New findings suggest that the sources of dispute, in contemporary life, go far beyond ideological differences, or mere polarization. They have become elemental, almost tribal, tapping into in-group loyalty and out-group enmity.

The most important question, we should be asking about the influences of wealth and power is...

The most important question, we should be asking about the  influences of wealth and power is "What are the  societal side effects of the paradox of the sometime humane and then often inhumane actions taken by those Americans who have obtained wealth and power?"

WHY IS IT SO HARD is a book for the ages. It is a must read.

About Us

Charlotte D. Grant-Cobb, PhD

Charlotte D. Grant-Cobb, PhD

Charlotte D. Grant-Cobb, PhD

Charlotte is a gifted author, change management coach and professional mentor. Dr. Grant-Cobb is an International Coaching Federation (ICF) Certified Coach. 


Ervin (Earl) Cobb

Charlotte D. Grant-Cobb, PhD

Charlotte D. Grant-Cobb, PhD

 Earl is an accomplished corporate executive, leadership development coach, lecturer, and entrepreneur. He is currently the CEO & Managing Partner of Richer Life, LLC. 


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